March 11, 2016

Two New OPI Collections for Spring- SoftShades and Infinite Shine!

From Runways with Love:
There’s so much to love about spring. Flirtier frocks. Shorter sleeves. And the wardrobe refresh extends to nails and toes thanks to eight chic new OPI Infinite Shine shades.
OPI Infinite Shine No Light Gel-Lacquer is a professional 3-step system offering the high-shine and long-wear of a gel manicure with the ease of application and removal of nail polish. Prepare to shine on (and on) in spring’s most sophisticated hues, with up to 10 days of wear and gel-like shine.
“This collection takes its color cues from the spring runways. Look for baby pinks, heartwarming corals, blooming berry, lush green, shower-cloud gray, and un-bashful nude, all rendered in crème formulas,” said Suzi Weiss-Fischmann, OPI Co-Founder and Creative Director. Infinite Shine now boasts a choice of 70 colors in total.
Infinite Shine features a simple three-step system; first, apply Infinite Shine Primer (Step 1), which goes beyond the capabilities of a standard base coat to prime nails for a revolutionary grip on color, while also preventing staining. Next, select your gel-lacquer shade (Step 2) and paint two thin, even coats for richly-pigmented, vivid color. Finish with Infinite Shine Gloss (Step 3), a state-of-the-art gel polymer top coat that cures in natural light. Product is easily removed with standard nail lacquer remover; no soaking is required.

New OPI Infinite Shine colors for spring 2016 include:
Rose Against Time
Get set...this bright pink is ready to GO!
It’s Pink P.M.
The perfect time for pastel pink is anytime.
Don’t Provoke the Plum!
A hot-blooded purple to stir things up.
Olive for Green
I pine for this deep evergreen
In Familiar Terra-Tory
I’ve seen this rich my dreams. Sunrise to Sunset
This glowing orange shines with golden light.
Half Past Nude
I have an appointment with this nude blush.
Reach for the Sky
This cool, airy blue is yours to achieve.

OPI Infinite Shine gel-lacquers, primer and gloss retail for $12.50 ($14.95 CAN) each at Professional Salons, as well as Beauty Brands,, Chatters, Dillard’s, Regis, ULTA and and Macy’s. For more information, please visit Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan! 

Pastel Power

April showers bring May flowers...and Pastels, six freshly minted OPI SoftShades.

Softly shaded, seriously opaque and knockout gorgeous, these pastels are unmistakably there. Pale lilac, yellow and green redefine cool, while creamy white makes an indelible impression. Baby peach and blue have never looked more grown up. All are demure with a bit of an edge, and über chic.
“Inspired by the spring 2016 runways, we offer a fashion-forward interpretation of the pastel palette,” saidSuziWeiss-Fischmann,OPICo-FounderandBrandAmbassador. “Insteadoftheexpectedsheer and muted look, we’ve chosen a finish that adds a ‘mod’ element to our shades without diminishing their refinement.”
This is a color story we absolutely love,” adds Weiss-Fischmann. “Our pastels play well together, and create a myriad of sophisticated, feminine looks from accent nails to French tips and nail art. Plus, they bring plenty of modern romance to bridal, prom and other spring/summer occasions.”
OPI SoftShades 2016 Pastels include the following shades in both nail lacquer and GelColor formulas:

It’s in the Clouds
I’m storing this creamy white in memory forever.
This Cost Me a Mint
This cool, refreshing, pale green is so worth it.
One Chic Chick
Just take a *peep* at this downy soft yellow.
Stop it I’m Blushing!
A flattering flush of warm, baby peach
It’s a Boy!
This baby blue is a true bundle of joy!
I Am What I Amethyst
Honestly, this light pale lilac is really me.

Pastel power also comes in small packages. A special, giftable Mini-Pack features diminutive servings of It’s in the Cloud, This Cost Me a Mint, Stop it I’m Blushing! and It’s a Boy! Or give your manicure the sparkle treatment with the Trio Pack, which features One Chic Chick, Stop it I’m Blushing! and It’s a Boy!, along with real Swarovski crystals in coordinating pastel colors.
Media Contacts:
SoftShades by OPI nail lacquers retail for $10.00 ($12.50 CAN) each, while sets range from $14.50 - $24.95 ($17.95 31.95 CAN) at Professional Salons, as well as Beauty Brands,, Chatters, Dillard’s, Regis, ULTA and GelColor is an in-salon, professional service only. For more information, please visit Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan! 

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