June 9, 2016

New OPI Infinite Shine Neutral Shades for Summer 2016 Preview!


The Nuances of Neutral:
SIX NEW SUMMER INFINITE SHINE SHADES FROM OPI
Blush, beige, pink and peach aren’t just for tulle ballerina skirts and floaty chiffon frocks. In the summer collections of designers like Fendi, Elie Saab, Calvin Klein and Oscar de la Renta, these “makeup” colors also give edgy trench coats, crop tops and pencil skirts a fresh new complexion. Now, OPI brings the same muted cool perfection to nails in six new limited-edition Infinite Shine No Light-Gel-Lacquer shades debuting July 1, 2016.
Infinite Shine, a professional, 3-step system, offers the high shine and long wear of a gel manicure with the ease of application and removal of nail polish.
“Think creamy, flawless foundation – for your nails,” said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “Nuanced, sophisticated lacquer shades like pale pink, ethereal beige, soft peach and dusty rose are summer wardrobe must-haves, and one of your best fashion accessories.”
Infinite Shine features a simple three-step system; first, apply Infinite Shine Primer (Step 1), which goes beyond the capabilities of a standard base coat to prime nails for a revolutionary grip on color, while also preventing staining. Next, select your gel-lacquer shade (Step 2) and paint two thin, even coats for richly- pigmented, vivid color. Finish with Infinite Shine Gloss (Step 3), a state-of-the-art gel polymer top coat that cures in natural light. Product is easily removed with standard nail lacquer remover; no soaking is required.
New OPI Infinite Shine colors for summer 2016 include:

Staying Neutral on This One
A whisper of pink so sweet it makes choosing sides impossible

Don’t Ever Stop!
This sun-drenched salmon will keep you on your toes.

Can’t Stop Myself
Everything’s peachy when you give yourself the go ahead.

No Stopping Zone
Give your undertones a workout in dusky rose that goes and goes.

Hurry Up and Wait
There’s no time like the present to let this luminous tan linger.

No Strings Attached
This elusive nude refuses to let anyone pin it down.

In addition to the six limited-edition summer hues, OPI also offers two trio packs featuring Primer, one Gel-lacquer (Staying Neutral on This One or Don’t Ever Stop), and Gloss ($29.95, $39.95 CAN) as well as a duo pack containing Primer and Gloss ($19.95, $26.95 CAN.) Both provide an excellent introduction to the beauty of Infinite Shine No Light Gel Lacquer.
OPI Infinite Shine gel-lacquers, primer and gloss retail for $12.50 ($16.95 CAN) each at Professional Salons, as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com and Macy’s. For more information, please visit OPI.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to OPI Products on Facebook to become a fan!

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