April 22, 2013

OPI and Taylor's Gift Team Up

image courtesy of Taylorsgift.org

Does your driver’s license have that little heart on it indicating that you are a registered organ donor? If not, this is the month to get registered. April is National Donate Life Month.
In celebration of National Donate Life Month, OPI Nail Polish has teamed up with Taylor’s Gift to release a limited edition nail color called Taylor Blue to help raise awareness about the life saving gift of organ donation.
Taylor Storch was a vibrant young lady whose life was cut short by a tragic skiing accident on a family vacation in Colorado. Her family did what they believe she would have wanted by donating her organs to people on various waiting lists. They also started the Taylor’s Gift Foundation to help raise awareness about the gift of organ donation.
You can help by purchasing OPI’s limited edition Taylor Blue and posting a picture of your painted nails to your favorite social media site with the tags #TaylorBlue and @TaylorsGift. Help Taylor’s Gift paint it forward.
Find out more by visiting TaylorsGift.org/TaylorBlue.


beachgal said...

I am a donator - we have pink dots on our driving licenses and hat info is in a state registry. Had no idea there was this LTD color for this cause - have seen no advertising at all - OPI needs to step up their game on distribution and advertising - they can do it - they sure pull em out for Breast Cancer Awareness every Oct.

Never Enough Nails said...

I agree beachgal, I got this email but haven't seen this posted anywhere or in any social media! I will be sharing it elsewhere too.