October 30, 2012

Two Awesome New OPI Collections for Spring 2013!!

I survived Hurricane Sandy, and got two OPI press releases during the storm!! I wanted to post them so badly, but I was afraid to turn my desktop computer on when the power was flickering around. I am super excited for both of these collections!!! Liquid Sand polishes??? YES!!!!

The New Voice of Fashion


OPI Announces the Launch of Euro Centrale for Spring/Summer 2013


Classic meets contemporary with Euro Centrale by OPI for Spring/Summer 2013. Celebrating a region where history meets modern design, the collection’s twelve new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.
“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns.
Euro Centrale boasts a wide variety of shades, ranging from pale nude to deep blue – and featuring everything from shimmering copper to aqua in between!,” continues Weiss-Fischmann. “Whether you’re looking to spice up a black and white print, or add neutrality to a vivid brocade, these lacquers are designed to accessorize spring’s hottest looks.”
Euro Centrale by OPI includes the following shades:


Polka.com
Blue and violet are dancing partners in this glittery combo.

OPI…Eurso Euro
This deep blue cream is very continental.

Suzi’s Hungary AGAIN!
Thank goodness there are zero calories in this warm and yummy pink!

You’re Such a BudaPest
If I let you borrow this periwinkle-purple, will you go away?

Can’t Find My Czechbook
I hope you take credit, because I must have this aqua!

My Paprika is Hotter than Yours!
Get the extinguisher...this fiery red is sizzling!

Hands Off My Kielbasa!
Get your own...this bronzy tan is all mine!

OY–Another Polish Joke!
So this shimmery-gold walks into a bar...

A Woman’s Prague-ative
I’m changing this shimmery copper for...never mind!

Vant to Bite My Neck?
You know you want to...wear this deep eggplant.

I Saw…U Saw…We Saw…Warsaw
Be seen in this deep midnight blue.

My Vampire is Buff
Creamy, pale and nude...just how I like my vampires.

Euro Centrale Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.
Euro Centrale by OPI will be available February 6, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each Nail Lacquer. 
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!




ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names,OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.



Chart-Smashing Colors!

OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers




                OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle. 
OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.
“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat,Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”
Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish.

Studio Shades include:
A Butterfly Moment 
(This sophisticated and frosty tan nude has us all a-flutter)

Sprung 
(Fall hopelessly in love with this shimmery copper)

Pink Yet Lavender 
(This pink glitter with lavender shimmer has superstar shine!) 

Anti-bleak 
(This deep, creamy purple will lift your spirits).

Stage Shades include:
Stay the Night 
(Make it last in this matte black with red glints)

 Get Your Number 
(Wearing this matte blue with sparkles is a great call) 

Can’t Let Go
 (Hold onto this matte purple with dazzling sparkle) 

The Impossible 
(This matte fuchsia with star confetti will never give up) 


OPI Liquid Sand lacquers should always be worn without top coat.
Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become aFacebook fan!



ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names,OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT MARIAH CAREY
With a distinct five-octave vocal range, prolific songwriting and producing talent, Carey has defined the modern pop performance. As a singer/songwriter/producer, she has been recognized with five Grammy Awards, nine American Music Awards, Billboard’s “Artist of the Decade” Award, the World Music Award for “World’s Best Selling Female Artist of the Millennium,” and BMI’s “Icon Award” to name a few. She recently made a substantial mark in film with her critically acclaimed role as a social worker in “Precious,” the 2009 film based on the novel “Push” by Sapphire. A Congressional Award recipient, Carey has generously donated her time and energy to a range of domestic and international philanthropic causes near to her heart including The Fresh Air Fund/Camp Mariah (a retreat where inner-city children explore career development), Save the Music Foundation and Make-a-Wish Foundation among several others.
Mariah is currently in the studio, writing, recording and executive-producing her next album for Island Def Jam Music Group; the lead single "Triumphant (Get ‘Em)," is now available on iTunes. Carey will join the judges’ panel of FOX’s American Idol when the series returns in 2013.






2 comments:

OPI Addict said...

Both collections look amazing! I wonder how close the Liquid Sand finish is to the older Suede finish...

Erin Neverenoughnails said...

I wondered that too, OPI Addict. I'm picturing it more like very fine matte glitters though. But I loved the Suedes, so I wouldn't mind if it was similar!