I got this press release from Zoya today and normally I might not post it, because it's not really new info. But, when I posted my swatches of the Zoya PixieDust colors, I hadn't really worn them for any length of time. I have since worn a couple of shades as full manis and have to say, the wear time is EXCELLENT! I don't get good wear time from anything, but these last a full 5 days with no chips and minimal tipwear! Here's what Zoya says about it:
Zoya added texture and sparkle and discovered the secret to ultra, long-wearing matte nail color! When the color development team at Zoya Nail Polish created the best-selling Zoya PixieDust™ Nail Polish colors, the focus was on a stunning, textured, matte formula... The unexpected BONUS was the long-wearing nature of Zoya PixieDust™ Add to that the easy application that requires no base or top coat and the stunning palette of twelve fresh shades for a result that equals pure Zoya PixieDust™ magic! Textured or Matte not your thing? Not a problem – The incredible extended wear of the Zoya PixieDust™ formulation also looks just as amazing with a glossy topcoat! This alternate nail look accentuates the unique pigments and dynamic sparkle of the Zoya PixieDust™ colors in a shiny lacquered nail polish look."