August 22, 2014

Upcoming OPI Collections Preview! Peanuts, Pink of Hearts and Designer Series!

OPI Launches Peanuts Limited Edition 
Nail Lacquers for Halloween 2014


Peanuts by OPI brings to life Charles M. Schulz’s comic strip characters for Halloween 2014. Inspired by “It’s the Great Pumpkin, Charlie Brown,” the four new limited edition nail lacquer shades include seasonal yellow and black crèmes, as well as two black-based glitter hues. 
“‘It’s the Great Pumpkin, Charlie Brown’ is a classic, beloved film,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador.  “Peanuts by OPI celebrates the fun, youthful nature of Charlie Brown, Lucy, Linus and Snoopy with four limited edition nail lacquer shades designed to capture the spirit of Halloween. With two crème and two glitter options, you can switch between a cheery yellow or chic black look, or try adding a layer of glitter for a unique finish.”   
Peanuts by OPI includes the following shades:
Good Grief!
The sunny yellow of Charlie Brown’s favorite t-shirt.

Where’s My Blanket???
Linus awaits the Great Pumpkin in this orange and black glitter.

WHO ARE YOU CALLING BOSSY?!?
This stormy black is no match for Lucy’s raven hair.

To Be or Not To Beagle
Snoopy’s happy-dance of colors in a joyful glitter.

Each of the four shades is also available in the Little Peanuts mini pack, which is sold with ten nail decals ranging from popular Peanuts phrases like “Good Grief!” and “Pow!” to sketches of Snoopy and the signature squiggle of Charlie Brown’s shirt.
“These stickers offer a playful, kitschy way to add instant art to nails,” adds Weiss-Fischmann. “My favorite decal pays tribute to Snoopy’s many kisses – ‘Smak!’”

Peanuts nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Peanuts by OPI and Little Peanuts mini pack will be available beginning September 2014 at Professional Salons, including Chatters, Planet Beauty and ULTA. Peanuts nail lacquers will retail for $9.50 ($11.50 CAN) each; Little Peanuts mini pack will retail for $13.95 ($17.50 CAN). 
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan! For more information on Peanuts, follow @snoopy on Twitter, @snoopygrams on Instagram, and like the characters at www.facebook.com/snoopy.



OPI Launches Two Designer Series 
Nail Lacquers with 
NEW Polished Quartz Formula


This fall, OPI introduces a new Polished Quartz formula with two new semi-precious stone-inspired hues – DS Tourmaline and DS Titanium – to the Designer Series by OPI collection. Each Designer Series Polished Quartz nail lacquer features a semi-matte finish with intense three-dimensional sparkle. 
Designer Series by OPI offers a high-shine Top Coat and an assortment of 11 glistening shades, including the two new stunning additions: shimmery rose DS Tourmaline and glittery dark silver DS Titanium.  DS Tourmaline and DS Titanium can be worn alone for a semi-matte look, or with DS Top Coat to give nails a high-shine finish.
“Jewelry has the power to transform a simple dress or tee shirt into a major fashion statement,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “These two new Designer Series shades create the eye-catching look of semi-precious jewels on your nails. Inspired by polished quartz, DS Tourmaline and DS Titanium instantly add glamour, thanks to the highly-pigmented formula and intense diamond-dust sparkle.”
Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application.  DS Polished Quartz lacquers should be worn without Top Coat for a semi-matte finish.  DS Tourmaline and DS Titanium will be available beginning September 3, 2014 at professional salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.  

OPI Supports Breast Cancer Awareness with Eighth Annual Pink of Hearts Promotion



OPI announces the launch of its eighth annual limited edition Pink of Hearts promotion, a duo pack featuring a new pink confetti glitter hue The Power of Pink alongside the classic light pink crème shade Mod About You. Pink of Hearts 2014 will also include a pink glitter nail file with pink-ribbon charm. 
This duo pack is designed to raise awareness for the fight against breast cancer. In 2014, OPI will donate $25,000 to Susan G. Komen® in honor of Breast Cancer Awareness Month (October). OPI will also donate $5,000 to Rethink Breast Cancer in Canada.
OPI is proud to support Susan G. Komen and Rethink Breast Cancer with the eighth annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “OPI’s breast cancer awareness campaign embodies our mission to empower women through color. The Power of Pink is a unique new shade that really celebrates the individual. This pink glitter gives nails a fun, playful look that represents the joyful feeling that comes when embracing life.”
Pink of Hearts 2014 includes two shades sold in one pack – the soft pink Mod About You and the glittery The Power of Pink. This sparkly lacquer features a sheer pink base packed with both micro and macro confetti in light and dark pink hues. The Power of Pink can be worn either alone or layered on top of Mod About You as an accent. Each bottle features a special pink ribbon cap wrap in support of breast cancer awareness. Pink of Hearts 2014 also offers a pink glitter nail file with pink-ribbon charm to keep nails perfectly shaped. 
Mod About You and The Power of Pink feature OPI’s exclusive ProWide Brush for the ultimate in application. Pink of Hearts 2014 will be available September and October 2014 at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $16.95 ($21.50 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

2 comments:

Ananka said...

I'm lusting over the two DS polishes, can't wait to see swatches! The two glitters look good from the Peanuts set and The Power Of Pink looks really good :-)

Erin Neverenoughnails said...

I'm so excited to swatch this stuff Ananka! They do all look really good!